Movie stunt coordinator Gary Powell, who set up the scene, said the achievement took a lot of practice.
The previous record, with six rolls, was held by a Top Gear stunt man after an attempt last year. Stunt double Adam Kirley plays Bond in the scene in which a nitrogen cannon blows the car through the air. In the winning scene 007's legendary Aston Martin is seen to flip and roll seven times. New James Bond film Casino Royale has won a Guinness World Record for the most cannon rolls in a car.